Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. Guest blogging is a way of providing fresh and relevant content to the readers from an industry expert point of view. That said, it is OK to question the viability of guest blogging considering SEO is ever changing. Truth of the matter is guest bloggers are still in high demand today as they were a decade or so ago. What this means is that even if the SEO algorithms change or the penguin updates come with all manner of changes, guest blogging will remain relevant.
And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. Probably one of the many reasons why guest blogging is here to stay is because it is a mutually beneficial relationship for both the blogger and the publisher. See, what compares to having expert sharing knowledge authoritatively on your website?
To stand out and remain relevant, it is highly recommended that you build a very professional website. At the very least, this site should be well optimized for the search engines and user-friendly enough for your web visitors to navigate through easily. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. The other effective avenue through which you can begin your guest blogging journey is on social media platforms, the likes of Facebook, Twitter, and Instagram. Well, it needs no mentioning, this is where all the people that you need are; and you get an opportunity to interact with them directly so be sure to check it out as well.
Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. This gives you an opportunity to determine and understand their target audience so you can speak directly to them through your content. Only then can you write that killer pitch letter of application after going through their publisher’s guidelines to know what you are getting yourself into.